If your academy is getting trial classes but too few students continue, examine the experience around the trial.
Before the trial
Confirm the time, teacher, platform and expectations. A short reminder can reduce confusion and missed sessions.
During the trial
The teacher should understand the student's level and goals and make the lesson feel structured and relevant. Parents should also know what the regular program looks like.
After the trial
Follow up while the experience is still fresh. Summarize what was covered, recommend an appropriate plan and make the next step easy.
Review the reasons for non-enrolment
Ask for feedback respectfully. Patterns can reveal whether pricing, scheduling, teacher fit, communication or course expectations need attention.
Track conversion by source
Compare trial-to-student conversion across campaigns and countries. This can show that the cheapest lead source is not necessarily the strongest source of students.
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